Consumer Attitudes
Attitudes Of US Small Businesses Toward Facebook, August 2012 [CHART]
47% of small businesses had a Facebook account.
Read MorePost-Product Scanning Or Texting Behavior, August 2012 [CHART]
Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.
Read MoreFeatures Expected Of A Luxury Brand Mobile App, Q1 2012 [CHART]
Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.
Read MoreOnline Shopping [INFOGRAPHIC]
Baynote created this infographic to illustrate the joy of clicking for commerce.
Read MoreTop Reasons People Are Drawn To Read Articles By Generation, September 2012 [TABLE]
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.
Read MoreAttitudes Toward Mobile-Friendly Websites, September 2012 [TABLE]
Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.
Read MoreHow Consumers Value Multichannel Retail, September 2012 [CHART]
As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.
Read MoreReasons For Not Liking A Brand On Facebook [CHART]
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Read MoreMobile Owners Who Have Turned Off Geolocation By Generation [CHART]
Young people were most likely to have turned off geolocation, with 32% of 25- to 34-year-olds saying they had, along with 22% of 18- to 24-year-olds.
Read MoreInformation People Are Willing To Share With Companies, September 2012 [CHART]
50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income.
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