Consumer Attitudes
Professionals & Online Peer Group Activity
Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.
Read MoreCPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]
The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.
Read MoreCost-Consciousness Of CPG Shoppers By Generation, October 2012 [CHART]
Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer.
Read MoreConsumer Attitudes Toward Marketing & Advertising, October 2012 [CHART]
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers.
Read MoreBank Customers' Attitudes Toward Banking Conveniences By Bank Type, February 2012 [CHART]
Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.
Read MoreAttitudes Toward Online Product Videos, November 2011 [CHART]
More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.
Read MoreDigital Audio Listeners Attitudes Toward Advertising, October 2012 [CHART]
Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages.
Read MoreSmart Phone Purchase Plans, September 2012 [CHART]
73% of US consumers who planned to buy a smart phone in the next six months already owned a smartphone.
Read MorePreferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Read MoreBenefits Of Using Mobile Wallets In-Store, March 2012 [CHART]
Convenience was the top reason US consumers said they would be interested in using a mobile wallet.
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