Consumer Attitudes
Consumer Attitudes Toward Social Media Marketing, November 2012 [CHART]
Almost half of consumers welcome social media marketing messages from brands they follow.
Read MoreOnline vs. In-Store Price Perceptions, November 2012 [CHART]
Some 46% of US consumers aged 20-40 believe that in-store prices are higher than those available online, while another 23% think prices are about the same.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MoremCommerce Comfort By Price Range, Q3 2011 vs Q3 2012 [CHART]
Mobile owners are becoming more comfortable spending larger amounts when purchasing from their device.
Read MoreWhy People Attend B2B Exhibitions [CHART]
The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades.
Read MoreData For Deals: Mobile Users Openness To Sharing, November 2012 [CHART]
Fully 88% of American mobile users will provide some level of personal information over their devices in exchange for offers that are valuable to them.
Read MoreMost Coveted Tablets As Holiday Gifts, November 2012 [CHART]
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season.
Read MoreMost Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreEffects Of Social Customer Service, October 2012 [CHART]
71% of those who experienced a quick and effective social customer service say they are likely to recommend a brand or company.
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