Consumer Attitudes
Purchase Influence Of Online Reviews By Demographics, December 2012 [CHART]
78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product.
Read MoreMillennials' Views On Technology, Privacy & Identity [INTERACTIVE INFOGRAPHIC]
An interactive infographic by Cicsco that takes a look at Millennials’ views on technology, privacy and identity.
Read MoreA Day In The Connected Life Of The Millennial Consumer [INFOGRAPHIC]
This infographic by Cisco takes a look at a day in the life of your typical Millennial consumer.
Read MoreExpected Change In Connected TV Viewing Behavior By Device, November 2012 [CHART]
A nearly equal percentage of respondents expected to increase their connected TV viewing on consoles, Blu-ray players and internet video devices.
Read MoreInterest In Connecting TVs To The Internet By Device, November 2012 [CHART]
TVs connected to the internet either directly or through an external device are expected to reach 42% of US households by the end of next year.
Read MoreIn-Store Retail Tech's Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]
Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate.
Read MoreHoliday eTail Satisfaction, 2012 [INFOGRAPHIC]
This infographic by ForSee looks at consumers’ satisfaction over their eTailing experiences this holiday season.
Read MoreFrequency With Which Consumers Sever Social Connections With Brands, October 2012 [CHART]
Though around two in five internet users ended their social connections with brands at least ‘sometimes,’ slightly more reported doing so only ‘rarely.’
Read MoreWhy Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreConsumer Actions That Limit The Amount Of Personal Information Websites Collect, February 2012 [CHART]
Just 38% of online adults said they were ‘aware of ways to limit how much personal information websites can collect about them.’
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