Consumer Attitudes
Marketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]
Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Read MoreeShoppers' In-Store Experience Expectations, January 2013 [CHART]
Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store.
Read MoreReasons People Bypass Social Logins, December 2012 [CHART]
Simply not wanting one’s every online move posted to social networks was named by four out of 10 respondents as the reason they avoided social logins.
Read MoreActivities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]
Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.
Read MoreParental Attitudes Toward Their Family's Technology Use, September 2012 [CHART]
eMarketer estimates that 45% of kids under the age of 12 will be internet users this year, with digital activity more prevalent among older children than younger ones.
Read MoreTraditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MorePlanned Consumer Electronics Purchases [CHART]
The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.
Read MoreLikelihood Of Purchasing A Vehicle Online, 2009-2011 [CHART]
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers.
Read MoreAmericans' Attitudes Toward Quality Of Life Factors Compared To Other Nations, January 2013 [CHART]
Americans are sour on their health care system and neutral on their economic system, but they firmly believe that their individual freedoms outshine those afforded citizens in other modern, industrialized nations.
Read MoreSocial Purpose Prompting Purchase Behavior, 2008-2012 [CHART]
A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.
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