Consumer Attitudes
Top 15 Brands, 2000-2018 [ANIMATED DATA VISUALIZATION]
This data visualization animated video by Interbrand brilliantly illustrates the rise and fall of brands according to brand value from 2000 to 2018.
Read MoreGeneration X [INFOGRAPHIC]
This Generation X infographic reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
Read MoreStored Retail Email [CHART]
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreData Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreConversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
Read MoreBreaking Up With Facebook [CHART]
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
Read MoreBrands' Annoying Emails [CHART]
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
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