Citizen Marketing/Branding
Barack Obama – Open Source Politics Presentation
David Erickson & Blois Olson of Tunheim Partners discussed Barack Obama’s multichannel campaign for president at the University Of Minnesota Communicators Forum on March 17, 2009.
Read MoreThe Effect Of Blogs & Online Reviews On Restaurants & Hotels – Interview Notes
To what extent do they influence readers’ opinions, and, ultimately, what effect do they have on the bottom line?
Read MoreIs Obama Crowdsourcing Accountability, Politics, Or Both?
The idea is long overdue, frankly, but this also happens to be a case where politics makes good policy.
Read MoreFundraising Through Facebook Feeds
Future Tense host Jon Gordon uses his Facebook feed to pitch a Minnesota Public Radio fund drive.
Read MoreExpert Positioning Using LinkedIn
In this online presentation, David Erickson discusses how to use LinkedIn as an expert positioning tool.
Read MoreBarack Obama's Online Fundraising Machine
How did Barack Obama build an online fundraising machine, raise staggering sums of money from a sea of small donors and capture the presidency?
Read MoreRetail/Consumer & Social Networks
I was just asked why retail or consumer goods companies should participate in social networks. It’s a question a lot of them are asking themselves right now.
Read MoreData Portability Is Bassackwards
What I want is a single account from which to create my online content.
Read MoreDakota County YouTube Video PSA Contest
The Dakota County Public Health Department in Minnesota has just completed a YouTube video PSA contest that encourages local teens to keep their cars smoke-free.
Read MoreCitizen Branding On The Campaign Trail
Watch Baracky: The Movie, an example of citizen branding of a candidate.
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