Citizen Marketing/Branding Archives - Page 2 of 9

Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

Beyond Social Media: Huh, Mercedes? [PODCAST]

This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.

Beyond Social Media: Brandjacking [PODCAST]

This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.

Content Sharing

Professionals spend 40% of their time online in peer-based communities.

Beyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]

This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.

Beyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]

Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.

Visual Communications Trend: Instagram Overtakes Twitter

Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.

Consumers Finding & Sharing Daily Deals

54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.

The Unfulfilled Promise Of Online Video

Despite statistics that show increasing adoption of online video by both consumers and corporations, the promise of the medium remains largely unfulfilled.