Case Studies
Ask SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreXerox Buries The Lead On Sponsored Content Play
Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.
Read MoreNBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]
During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.
Read MoreBilly Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
In Episode 25: Microsoft’s Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker’s death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of Thai protests; Subway franchise game; some shiny new stuff & much more.
Read MoreAnonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreiStockphoto Customer Service Fail [VIDEO]
iStockphoto is making its customers’ previously purchased credits expired in a thinly-veiled attempt to get them to buy more.
Read MoreReputation Management Case Study: Papa John's Knows How To Apologize
A case study in how to apologize and prevent a public relations disaster using Papa John’s example of quick use of social media to respond to a racist voicemail.
Read MoreBeyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]
This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.
Read More26 Examples Of How To Use & NOT Use QR Codes [PRESENTATION]
This is a presentation by David Erickson about the dos and don’ts of using QR codes, using 26 examples to illustrate his points.
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