Branding
Open Source Employment
The social networks you bring with you will increasingly be an important asset you provide your employer.
Read MoreThe Tactical Marketing Utility Of Social Networking Sites
Social Networking sites like Facebook, MySpace and LinkedIn are remarkable marketing and media relations tools but they will not work if you do not understand their culture and are not an active part of the community.
Read MoreOnline Branding In The 2008 Presidential Race
YouTube has unleased a torrent of candidate branding videos.
Read MoreSearch Engine Branding
Brand your organization or product by taking control of your Meta Description text.
Read MoreBattling Brands: Cable TV vs. The NFL
Who will win the battle of the brands online, the NFL or the cable companies?
Read MoreAll Roads Lead To Rome…Online
Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy.
Read MoreYahoo Upgrades Search Engine, Blends Search Results
Yahoo!’s, Microsoft’s, and Google’s blended search results offer great opportunities for search saturation and product placement through multimedia optimization.
Read MorePersona Marketing – Marketing Characters Online
If you, your business, product, or service depends at least in part on a character or persona for brand marketing, you need to consider how to use that persona online.
Read MoreNFL.com Redesign & Search Engine Marketing Blunder
When the redesigned NFL.com was unveiled, pro football bloggers everywhere cried because the new site broke their links to player profiles. How did the NFL stumble into this marketing blunder?
Read MoreInternet Branding With Icons
Customized icons are a usability issue and a branding tool. A customized icon allows your audience to identify your content at a glance and with ease.
Read More