Marketing Books Archives - Page 2 of 3

Electronic Pop-Up Books

The whole idea of what constitutes a book is set to undergo radical change in the coming years with the rapid adoption of eBooks. Here’s an example of what pop-up books could evolve to.

Amber Carter Interview: Get To Know A Minnesota Blogger

David Erickson interviews Minnesota blogger Amber Carter about her blog, An Amber Colored Life, and her book, Holiday Chick.

Conventional wisdom tells us that talent and high intelligence are rare gems that are genetically scattered throughout the population. But author David Shenk argues that the new science of human potential suggests otherwise.

iPad Book Apps: Alice In Wonderland, Interactive Edition

Tilt your iPad to make Alice grow big as a house, or shrink to just six inches tall. This is Alice in Wonderland digitally remastered for the iPad.

The Tipping Point By Malcolm Gladwell

Watch Malcolm Gladwell’s 2007 speech about Minnesota’s Tipping Points for the Council on Crime and Justice.

Challenge Your Assumptions: Weird Or Different?

As professional communicators, it is our duty to challenge our own assumptions and to constantly be on guard against the bias of our own perceptions.

Brainstorming

The paramount point of the book is that you must commit to saying yes to ideas first, without reservation, even to those ideas you think are profoundly stupid.

Q & A With Malcolm Gladwell

Author Malcolm Gladwell talks about his new book, “What the Dog Saw,” a compilation of his stories appearing in “The New Yorker” magazine.

Book Review: How We Decide

In How We Decide, Jonah Lehrer dissects and explains how the brain decides; when it uses reason to arrive at the right decision and when it is better served by relying on intuition and emotion.

Old Skool Social Networking

An interview with James Fowler & Nicholas Christakis, MD, authors of Connected: The Surprising Power of Our Social Networks, in which they discuss how traditional social networks affect our behavior.