Blog Marketing
Linkpocalypse [INFOGRAPHIC]
This infographic highlights recent link building missteps by some prominent brands the consequences.
Read MoreTop Three Online & Offline Activities In America, January 2013 [CHART]
58% of US respondents read a newspaper, while 57% visited a social networking or blogging site.
Read MoreNon-Traditional Retail Marketing, January 2013 [CHART]
Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).
Read MoreConcern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]
Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.
Read MoreConsumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreBeyond Social Media: Huh, Mercedes? [PODCAST]
This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.
Read MoreTime Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
Read MoreContent eShoppers Trust When Researching Products, October 2012 [CHART]
48% of online shoppers said they trusted content from brand websites.
Read MoreTop Social Media Sites Arts Organizations Use [CHART]
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
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