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Blog Marketing

Factors Contributing To Inbound Marketing Success, February 2013 [CHART]

HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.

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Top Metrics For Evaluating Influencers, December 2012 [CHART]

Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Breakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]

Screenshot: Twitter Moments - Profile Feed

65% of top US brands reported participating in influencer marketing.

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Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]

This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.

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Effectiveness Of Social Channels Recruiters Use For Placing Candidates, 2011 & 2012 [CHART]

Screenshot: Twitter Moments - Tweet Search

Last year, 93% of recruiters placed a candidate using LinkedIn.

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Channels North American Recruiters Expect To Use More In 2013 [CHART]

Screenshot: Twitter Moments - Tweets You've Liked

82.6% of recruiters said they planned to use LinkedIn more than they did already.

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The State Of Infographics [INFOGRAPHIC]

This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.

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Marketing Strategies Gaining Favor In 2013 [CHART]

More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.

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Time Spent On Social Media By Site, December 2012 [CHART]

While Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined.

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