Blog Marketing
B2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreAverage Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Read MoreAmericans's Favorite Social Networks, November 2014 [CHART]
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Read MoreGlobal Video Ad Shares By Social Channel [INFOGRAPHIC]
At 59.4%, Facebook accounts for the most video shares globally among the social networks.
Read MoreGlobal Video Ad Shares By Social Channel, November 2014 [CHART]
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MorePumpkin-Flavored Social Chatter [INFOGRAPHIC]
This infographic from Microsoft looks at social conversations people are having about pumpkin-flavored stuff.
Read MoreMillennials' Top Social Sharing Channels, April-July 2014 [CHART]
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.
Read MoreAffluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
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