Banner Advertising
Most Annoying Types Of Online Ads, March 2013 [CHART]
Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).
Read MoreTop Sources Of Annoying Ads, March 2013 [CHART]
More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreOnline Ad Price Trends By Ad Type, January vs March 2013 [CHART]
Average video eCPMs increased 6.2% between January and March 2013, from $9.41 to $9.99, while display ad prices grew by 15.2% from $0.92 to $1.06.
Read MoreBrand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]
The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.
Read MoreEngagement & Click-Through Rates For Advanced Tablet Ads, October 2012 [TABLE]
At a clickthrough rate (CTR) of 8.7%, the banner to full-page ad’s clickthrough performance on tablets was more than four times greater than the static web banner.
Read MoreTop Tablet Ad Models' Performance, April 2013 [CHART]
An exhaustive global study concludes that the top three tablet advertising models are pre-roll with overlay; rich media interstitial; and banner to full page rich media.
Read MoreTrust In Advertising & Promotions, March 2013 [CHART]
Only 15% of Americans trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages.
Read MoreRich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
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