Banner Advertising Archives - Page 3 of 13

Most-Hated Types Of Ads [CHART]

American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.

Marketers' Familiarity With Dark Traffic [CHART]

Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.

Marketing Budgets By Channel [CHART]

Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.

Internet Firsts [INFOGRAPHIC]

This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.

US Ad Spending Trends

Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.

Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

Trust In Advertising By Format, October 2015 [CHART]

Among paid media channels, traditional media outperform online and mobile ads in trust.

Prevalence Of Ad Blocking By Website Category, Q2 2015 [CHART]

Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,

Brand Awareness Of AdChoices, March 2015 [CHART]

74% were not familiar with the campaign supporting AdChoices brand awareness.

SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

US small and medium-sized businesses were seeing more success with their website than any other channel.