Banner Advertising
Rich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]
Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.
Read MoreRich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]
For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreReal-Time Bidding Digital Display Ad Spending, 2010-2016 [CHART]
Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreMobile Accidental Click Rates, 2012 [CHART]
GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Read MoreMagazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]
The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.
Read MoreReasons To combine Contextual & Audience Targeting, September 2012 [CHART]
94% of display media buying respondents currently combine contextual and audience targeting.
Read MoreWorldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]
In-stream video ads performed dramatically better than both standard banners and banners involving rich media.
Read MoreAmerican Online Ad Spend Per User, 2000-2011 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
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