Banner Advertising
Display Advertising Trends, Q4 2011 – Q4 2012 [CHART]
1.4 trillion display ad impressions were delivered in the US in Q4 2012, up almost 6% year-over-year.
Read MoreB2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
Read MoreBranded Online Video Distribution Tactics, December 2012 [CHART]
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreLocal Digital vs Total Ad Spending, 2012 & 2013 [TABLE]
US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.
Read MoreB2B Online Marketing Tactics, August 2012 [CHART]
B2B marketers said their No. 1 challenge was lack of budget.
Read MoreQ3 Internet Advertising Revenues, 2001-2012 [CHART]
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
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