Baby Boomers
Customer Loyalty [INFOGRAPHIC]
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
Read MoreSmartphone Activities Americans Over 50 [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Read MoreDevice Adoption Among 50+ Americans [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
Read MoreVideo Game Industry [INFOGRAPHIC]
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Read MoreViral Wannabes By Age [CHART]
Does the thought of going viral sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. The results indicate that men (22%) would be significantly more apt than women (15%) to welcome the attention.
Read MoreStreaming Video By Age Group, 2015-2017 [CHART]
Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
Read MoreVoice Activated Digital Assistant Users By Generation [CHART]
And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.
Read MorePodcast Listeners On LinkedIn By Age [CHART]
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
Read MoreTime Spent With Social Media By Generation & Device [CHART]
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Read MoreIntentional Mobile Ad Clicks By Generation [CHART]
A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
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