Baby Boomers
Mobile App Privacy Concerns By Select Demographics [TABLE]
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
Read MorePinterest Users By Generation, July 2012 [CHART]
The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics.
Read MoreAmericans: Planning For The Future vs. Living In The Moment By Demographic [CHART]
48% of Americans would rather “live for today” than “plan for tomorrow,”
Read MoreDivorce & Separation [INFOGRAPHIC]
This infographic by TotalDivorce.com illustrates divorce and separation rates by generation.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreTalking Via Phone vs In-Person By Select Demographics [CHART]
Given the choice, 84% of Americans would rather have a conversation in person than on the phone.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
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