Baby Boomers
In-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreAttitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]
More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.
Read MoreTravel Review Site Influence On Travel Purchases By Age, June 2012 [CHART]
Nearly a third of travelers ages 21 to 34 who read travel review websites said those sites had ‘much influence’ on their travel plans.
Read MoreTablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]
More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.
Read MoreAmericans By Race/Ethnicity & Age, 2011 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.
Read MoreAmerican Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
Read MoreLinkedIn Facts & Figures [INFOGRAPHIC]
This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.
Read MoreAmerican Racial/Ethnic Backgrounds By Generation, November 2012 [CHART]
Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.
Read MoreTraditional TV Viewing By Generation, Q1 2011 – Q2 2012 [TABLE]
Young people are indeed watching less TV, but it’s not a seismic shift, yet.
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