Baby Boomers
Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreAmerican Mobile Banking Customers By Demographic, September 2012 [CHART]
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
Read MoreActivities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]
Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.
Read MoreGlobal Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreUS Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]
Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.
Read MoreTraditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
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