Baby Boomers
Household Shopping Decision Influence Of Hispanic Men, February 2013 [CHART]
42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.
Read MoreTrusted Sources Of General News & Information [CHART]
Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.
Read MoreFacebook User Demographics [TABLE]
Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.
Read MoreTumblr User Demographics [TABLE]
Just 6% of online Americans use Tumblr.
Read MoreInstagram User Demographics [TABLE]
Thirteen percent of internet users are taking and sharing pictures with Instagram.
Read MorePinterest User Demographics [TABLE]
Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.
Read MoreTwitter User Demographics [TABLE]
The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.
Read MoreDemographics Of Social Networking Users [TABLE]
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
Read MoreConsumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
Read MoreDemographics Of Online CPG Buyers, August 2012 [TABLE]
25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.
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