Baby Boomers
Consumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreAmerican Spenders vs. Savers By Generation, March 2013 [CHART]
Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.
Read MoreInfluence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).
Read MoreTop 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]
Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.
Read MoreOscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Read MoreInteraction With Brands Via Social Media By Generation, February 2013 [CHART]
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
Read MoreDemographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]
40% of women and 30% of American men relied on the Internet to diagnose medical conditions.
Read MoreTypes Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MoreOnline Health Seeker Demographics, September 2012 [TABLE]
72% of US internet users and 59% of the general population had looked online for health information within the past year.
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