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Baby Boomers

Mobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]

Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.

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Post Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]

Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.

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Weekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]

Boomers spent more time on the web than with any other media channel, including TV.

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Attitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

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American Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]

More than half of physicians ages 44 or younger used tablets for professional purposes.

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American Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]

Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.

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American Doctors Who Email Patients By Age, January 2013 [CHART]

Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.

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reddit User Demographics, May 2013 [TABLE]

Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.

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reddit Users By Age & Gender, May 2013 [CHART]

Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.

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Demographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]

Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.

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