Baby Boomers
Most Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreCoupon Users By Source & Age, July 2013 [CHART]
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Read MoreConsumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]
53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Read MoreAmericans' Preference For Trying New Brands & Products, July 2013 [CHART]
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.
Read MoreTV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.
Read MoreUS Population Estimates By Age, July 2012 [CHART]
The latest data out from the Census Bureau gives a sense of how large the Millennials are.
Read MoreUS Cord Cutters vs Netflix Streaming Subscribers By Age, June 2013 [CHART]
Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions.
Read MorePreferred Source Of News By Media & Demographic, June 2013 [TABLE]
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Read MorePreferred Media Type For Main News Source By Age, July 2013 [CHART]
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
Read MoreReddit Use By Age & Gender, July 2013 [CHART]
6% of online adults use reddit.
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