Baby Boomers Archives - Page 51 of 76

Millennials' Financial Situation, Q2 2012 [CHART]

Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in confidence in the past quarter.

US Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]

Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.

Americans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]

The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.

Mobile News Consumption By Age, Q1 2013 [TABLE]

The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.

Twitter Users By Demographic, May 2013 [TABLE]

Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older.

Twitter Users By Age, November 2010 & May 2013 [CHART]

Twitter has driven some of this growth, with the number of Twitter users rising to 18% in May, up from 8% in November 2010.

Social Networking Site Use By Age, February 2005 – May 2013 [CHART]

As of May, 72% of online adults reported using at least one social networking site.

Reach Of Facebook vs. TV By Age, August 2013 [CHART]

During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.

QR Code Scanners By Generation & Gender, Q2 2013 [CHART]

64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.

Regretful Social Media Posters By Demographic, July 2013 [CHART]

20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.