Baby Boomers
Online Targeting On-Target Percentages By Age, September 2013 [CHART]
Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences.
Read MoreDemographics Of Affluent Americans, September 2013 [CHART]
Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.
Read MoreDemographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Read MoreDemographics Of Location-Based Services Social Media Users, May 2013 [TABLE]
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.
Read MoreBreaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]
Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreAffluent Influencers' Activities By Generation, September 2013 [TABLE]
The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.
Read MoreTime Spent Online By Platform & Demographic, April 2013 [CHART]
In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.
Read MoreConsumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
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