Baby Boomers Archives - Page 43 of 76

Holiday Purchases via Retailer's Mobile App, January 2014 [CHART]

Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.

Black & White Social Network & Twitter Adoption, January 2014 [CHART]

22% of online blacks use Twitter, compared to 16% of online whites.

Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]

Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.

Reasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]

Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.

Americans' Spending & Saving Preferences By Age Group, January 2014 [CHART]

62% of Americans say they more enjoy saving than spending money.

Smart Phone Users & Downtime, December 2013 [CHART]

42% of respondents strongly agree that they pick up their phones when they have time to kill.

Consumer's Perceived Benefits Of Wearable Tech By Demographic, November 2013 [TABLE]

While 59% of male respondents said they were at least some benefits to the devices, a majority of women said there would be no benefits at all.

When Americans Will Consider Buying Wearable Tech By Demographic, November 2013 [TABLE]

Hardly anyone has a wearable tech device just yet,—just 3% of US internet users—and signs don’t point to that changing without some major changes.

US eReader User Growth By Age, 2011-2017 [TABLE]

As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.

How Boomers Learn About New Video Games Or Gaming Hardware, 2013 [CHART]

Older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels.