Baby Boomers
Demographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
Read MoreLive Broadcast TV vs. Online TV Consumption, March 2014 [CHART]
Based on a survey of 1,671 adult broadband users who view video on TV.
Read MoreAmericans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreOnline Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]
By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.
Read MoreAmericans' Comfort With Virtual Currency By Age, January 2014 [TABLE]
Just 18% had used or would consider using bitcoins or similar alternative currencies.
Read MoreAmericans' Attitudes Toward Select Social Issues By Generation, March 2014 [CHART]
Each generation favors allowing gays and lesbians to marry to a greater degree than at any point this century.
Read MoreAverage Number Of Facebook Friends By Age, 2013 vs 2014 [CHART]
Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year.
Read MoreMillennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.
Read MoreBarack Obama Job Approval By Race & Generation [CHART]
The political views of Millennials differ significantly across racial and ethnic lines.
Read MoreHow Americans Perceive Themselves By Generation [CHART]
Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.
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