Baby Boomers
Demographics Of Farmers [INFOGRAPHIC]
This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.
Read MoreSources Consumers Use For Local Shopping, April 2014 [TABLE]
The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.
Read MoreMultitainment Behavior, April 2014 [TABLE]
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
Read MoreUS Device Ownership Trend, 2011-2013 [CHART]
37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.
Read MoreFacebook Metrics In The Middle East & Africa By Age, January 2014 [TABLE]
Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.
Read MoreMillionaires' Differences By Generation, March 2014 [TABLE]
Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.
Read MoreUS Mobile Banking Demographics, March 2014 [CHART]
33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier.
Read MoreUS Instagram Users By Age, 2012-2016 [TABLE]
Instagram is still largely limited to a pool of millennial and Gen X users.
Read MoreTypes Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Read MoreDemographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
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