Baby Boomers
Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreGlobal Mobile Users Who Multitask With Another Device, May 2014 [CHART]
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
Read MoreGlobal Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreDemographics Of Online Daters, June 2014 [TABLE]
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
Read MoreUse Of Apps In-Store By Age Group, July 2014 [CHART]
Overall, 41% of consumers reported using mobile applications while shopping in stores.
Read MoreBaby Boomers' Luxury Buying Plans, July 2014 [TABLE]
Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).
Read MoreMedia Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
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