Baby Boomers
Twitter Demographics, 2013 & 2014 [TABLE]
Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.
Read MoreFacebook Demographics, 2013 vs 2014 [TABLE]
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Read MoreUS Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MoreAppeal Of Same-Day Delivery By Generation [CHART]
While same-day delivery comes with a big price tag, 25% of millennials said they would pay a premium for same-day delivery.
Read MoreTravel Content Sharing By Age Group, December 2014 [CHART]
Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.
Read MoreDoubts/Concerns Over Bitcoin By Age, July 2014 [TABLE]
Nearly half (48%) of US internet users were concerned about potential fraud with virtual currencies like Bitcoin.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreHow People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Read MoreBaby Boomers' Housing Plans, November 2014 [TABLE]
Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.
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