Baby Boomers Archives - Page 19 of 76

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Multi-Device Internet Access By Age Group, 2014 vs 2013 [CHART]

Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year.

Demographics Of Online Daters, October 2014 [TABLE]

The number of US adults searching for that special someone online has more than doubled over the past five years, from 2.7 million in 2009 to 5.6 million in 2014.

US Population By Age Group [CHART]

CHART: US population by age group and and gender.

Most Popular Sources Of News By Generation [CHART]

Most Popular Sources Of News: The younger you are, the more likely you’ll turn to social media for your news.

American Diversity By Generation, 2014 [CHART]

American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.

Consumers Whose Doctor Uses An Electronic Health Records System By Generation, August 2014 [CHART]

63% of Millennials said they would provide their health data to their doctors via wearables or Wi-Fi so that they could monitor their well-being.

US Instagram Users By Age, 2013-2019 [CHART]

Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.

Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

Trust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]

While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.