Baby Boomers
Top Reasons People Don't Watch Mobile TV, July 2015 [CHART]
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Read MoreMobile Podcast Listeners By Age, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read MoreFrequency Of Smart Phone Use By Demographic, July 2015 [CHART]
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreGenerational Identification, September 2015 [CHART]
A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.
Read MoreMinority Share Of US Population By Age Group [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreAmerican Minorities By Age Group, July 2014 [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreInternet Adoption By Demographic, 2000-2015 [TABLE]
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Read MoreAmericans' Attitudes Toward Financial Responsibility, June 2015 [CHART]
Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.
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