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Baby Boomers

Social Media Post Content by Age [TABLE]

Table: Social Media Post Content by Age

More than 3 in 4 American adults engage in social media in some way.

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Demographics of Messaging App Users

Table: Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

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How Americans Consume News By Age [CHART]

Chart - How Americans Consume News by Age

Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.

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Demographics Of Pinterest Users

Table: Demographics of Pinterest Users

Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.

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Demographics Of LinkedIn Users

Table: Demographics of LinkedIn Users

The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.

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Demographics Of Twitter Users

Table: Demographics of Twitter Users

Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).

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Demographics Of Instagram Users [TABLE]

Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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Digital Device Addiction By Age [CHART]

Addiction To Digital Device by Age

More than half of internet users are addicted to their digital devices—and it’s most common among younger users.

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Demographics Of Facebook Users [TABLE]

Table: Demographics of Facebook Users

Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

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US Snapchat Users By Age [CHART]

US Snapchat Users By Age - 2014-2020 [CHART]

Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.

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