Baby Boomers
Trust In Autonomous Vehicles [CHART]
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Read MoreSnapchat Users By Age [CHART]
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Read MoreSnapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Read MoreFrequency Of Snapchat Use By Age [TABLE]
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Read MoreConsumer Interest In Snapchat Spectacles [CHART]
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Read MoreNumber Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreDemographics Of US Book Readers [CHART]
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Read MoreAmericans' Historic Touchstones By Generation [TABLES]
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
Read More88% Of Americans Say Fake News Causes Confusion [CHART]
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
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