B2B Marketing Archives - Page 9 of 55

B2B Technology Buying Cycle [INFOGRAPHIC]

This infographic from Scribewise illustrates the B2B technology buying cycle.

Email Type For C-Suite B2B Lead Generation Form Conversions [CHART]

Chart: Personal v Business Email for B2B Lead Generation Forms

How often do executives submit personal rather than business emails when completing forms for content downloads?

Cost-Per-Lead By Industry [CHART]

Infographic: Average Cost-Per-Lead By Industry

Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.

Social Media Channels That Drive B2B Leads & Generate Revenue [CHART]

B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.

Content Types That Drive B2B Leads & Generate Revenue [CHART]

Chart: B2B Lead Revenue-Generating Content Types

Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.

Channels That Drive B2B Leads & Revenue [CHART]

Chart: B2B Lead Revenue Generating Channels

Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.

Email Marketing By Industry [CHART]

Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.