B2B Marketing
Digital Marketing Reassessment [INFOGRAPHIC]
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Read MoreB2B Audience Targeting Challenges [CHART]
B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their message and content in front of their target audience.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreContent Marketing Checklist [INFOGRAPHIC]
This infographic by Page Traffic lists 40 things to check off your content marketing list.
Read MorePodcast Listeners On LinkedIn By Age [CHART]
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
Read MoreB2B Digital Ad Spending, 2013-2018 [CHART]
B2B advertisers will spend $4.07 billion on US digital advertising in 2017, eMarketer estimates. Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.
Read MoreTypes Of B2B Content Personalization [CHART]
Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.
Read MoreAdvertising on LinkedIn [INFOGRAPHIC]
This infographic by IZEA illustrates the capabilities of LinkedIn’s social advertising.
Read MoreB2B Content Priorities [CHART]
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
Read MoreROI Of Business Blogging [INFOGRAPHIC]
This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging.
Read More