B2B Marketing
The State Of The Blogosphere 2012 [INFOGRAPHIC]
There are an estimated 31 million bloggers in the U.S. as of July 2012.
Read MoreEffectiveness of SEO Tactics for B2B Marketing [CHART]
Marketers rate the effectiveness of SEO tactics for B2B Marketing.
Read MoreB2B Marketers' Use Of Email Features [CHART]
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Read MoreB2B Email Marketing Solution Feature Use [INFOGRAPHIC]
65% of B2B marketers are using targeted email messaging.
Read MoreB2B Email Marketing Dayparting [INFOGRAPHIC]
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Read MoreHow B2B Marketers Are Using Email Marketing [INFOGRAPHIC]
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
Read MoreCost Of One Qualified Lead [CHART]
More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreEffectiveness of SEO Tactics for B2B [CHART]
Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.
Read MoreWorld Wide Increases In Social Media Budgets [CHART]
72.9% of companies said they expected their overall social media budget to increase over the next year.
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