B2B Marketing
B2B Content Marketing Challenges, 2011 vs. 2012 [CHART]
29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MorePublishers Digital Revenue, November 2012 [CHART]
Fully 12% of total revenue for publishers (the vast majority of whom publish magazines) is digital revenue.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Read MoreMarketing Agency Attributes Evaluated By Clients, October 2012 [CHART]
Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.
Read MoreMost Important Elements Of B2B Content, October 2012 [CHART]
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.
Read MoreB2B Message Creation Roles, October 2012 [CHART]
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.
Read MoreTop Ten Most LinkedIn Countries, June 2012 [CHART]
The US was the top country, with more than 6.8 million small-business professionals. The UK and India were the next most popular countries, with 1.06 million and 1.01 million professionals.
Read More