B2B Marketing
Why People Attend B2B Exhibitions [CHART]
The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades.
Read MoreContent Marketing Challenges For B2B Curators, October 2012 [CHART]
Among those using content marketing, 57% used content curation specifically as part of their strategy.
Read MoreB2B Marketing Strategies, 2011 & 2012 [CHART]
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Read MoreB2B Print Advertising Revenues, 2011 vs. 2012 [CHART]
B2B print advertising revenues remained below 2011 levels in July, as they have every month this year.
Read MoreAd Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
Read MoreProfessionals & Online Peer Group Activity
Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.
Read MoreOrganizational Roles Involved In B2B Message Creation, Q3 2012 [CHART]
Managers in the marketing department were the most likely people to be involved in brand message creation, but many respondents indicated that messaging was developed in concert with other departments as well, including sales.
Read MoreB2B Brand Message Creation Process, Q3 2012 [CHART]
One-third of business-to-business sales and marketing professionals surveyed worldwide in Q3 said they had a collaborative process, while another third described it as “semicollaborative.”
Read MoreB2B eCommerce Benefits, November 2012 [CHART]
8 in 10 B2B procurers would opt for a supplier that offers an online ordering option over an equal supplier that only offers print catalog ordering.
Read MoreMost Effective B2B Content Marketing Tactics, October 2012 [CHART]
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
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