B2B Marketing Archives - Page 47 of 55

B2B Online Strategies, December 2012 [CHART]

Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.

B2B Marketing Targets & Lead Scoring, December 2012 [CHART]

Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.

B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

B2B Lead Quantity & Quality By Channel, December 2012 [CHART]

4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.

LinkedIn Facts & Figures [INFOGRAPHIC]

This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.

Most Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]

Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.

B2B Email Metrics By Subject Line Terms, November 2012 [CHART]

The study examines performance metrics across a number of subject line themes – including discount, news, and content.

Effect Of Speed-To-Call On Conversions, November 2012 [CHART]

Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.

Preferred Method Of Contact With New Ad Agency, September 2012 [CHART]

Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.

How Marketers Discover Ad Agencies, September 2012 [CHART]

More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.