B2B Marketing
Physician Interest In Participating In Pharmaceutical Promotional Programs, Q2 2012 [CHART]
For information, news, tools and, increasingly, patient health records, a considerable 81% of US physicians went to sites targeted to health care professionals in Q1 2012.
Read MoreTime Spent Online By American Physicians By Category, Q1 2012 [CHART]
The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.
Read MoreB2B Marketing Budget Growth, 2012 vs 2013 [CHART]
48.7% of B2B marketers expect to increase their budgets this year.
Read MoreB2B Sales Presentation Tools, January 2013 [CHART]
While visual content is proving its worth in e-commerce & Facebook posts, visual components are often lacking in B2B sales conversations.
Read MoreLong-Term Online Marketing Strategies Of B2B Marketers, August 2012 [CHART]
Focusing on individual prospect types was the top long-term strategy of B2B marketers, cited by 29%.
Read MoreB2B Content Creation Considerations, August 2012 [CHART]
About three-quarters of B2B marketers said they decided what new content to create based on a company’s specific business needs.
Read MoreB2B Online Marketing Tactics, August 2012 [CHART]
B2B marketers said their No. 1 challenge was lack of budget.
Read MoreCEOs Social Media Blind Spots [INFOGRAPHIC]
This infographic from Zeno Group’s 2012 Digital Readiness Survey illustrates CEOs’ social media blind spots.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreThe State Of B2B Content Marketing [INFOGRAPHIC]
This infographic by Marketo takes a look at the state of B2B content marketing.
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