B2B Marketing
Small Biz Owners Perceptions & Use Of Social Media, February 2013 [CHART]
LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived.
Read MoreLinkedIn Eyetracking Attention Order [HEATMAP]
This EyeTrackShop heatmap illustrates the order of where people focus their attention to LinkedIn profile pages.
Read MoreTop Content Marketing Channels Used By B2B, November 2012 [CHART]
87% of US B2B marketers used content marketing in 2012.
Read MoreDigital Maketing Tactics For Which B2B Spending Will Increase In 2013 [CHART]
Web development was the most widely shared digital priority: 70% of B2B marketers planned to increase spending on websites this year.
Read MoreB2B Marketing Budget Changes, 2012 & 2013 [CHART]
Slightly fewer than half of US B2B marketers plan to increase overall marketing budgets in 2013, but 67.2%, will up digital investment.
Read MoreB2B Marketing Data Reliability, January 2013 [CHART]
Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Read MoreTexting Prospects, January 2013 [CHART]
The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.
Read MoreB2B Social Media Lead Generation & Traffic, 2012 [CHART]
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MorePhysicians' Online Content Consumption, Q1 2012 [CHART]
The most time spent online by US physicians was for so-called Health Care Providers content.
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