B2B Marketing
Rich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreViewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreDigital Capital Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex digital capital landscape.
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreMarketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
Read MoreChange In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
Read MoreLinkedIn Endorsements [INFOGRAPHIC]
LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreChanges That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
Read MoreMarketers' Perspective Of Agency Specialization, March 2013 [CHART]
About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry.
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