B2B Marketing
Top Purposes For B2B Email Marketing, March 2013 [CHART]
Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.
Read MoreB2B Publishers Revenue Sources In 2012 [CHART]
B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.
Read MoreB2B New Product Launch Messaging, April 2013 [TABLE]
Almost 60% of respondents believe that only a minority of salespeople are delivering new product messages the way they were intended.
Read MoreTop Inbound Marketing Challenges, April 2013 [CHART]
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
Read MoreMost Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
Read MoreTop B2B Online Marketing Challenges, 2012 & 2013 [CHART]
BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents.
Read MoreUsefulness Of Select Social Media Sites To B2B Marketers, April 2013 [CHART]
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.
Read MoreB2B Search Advertising Trends, Q1 2012-Q1 2013 [CHART]
Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.
Read MoreShare Of Americans' Time Online By Category, 2011 vs 2012 [CHART]
27% of Americans’ time spent online last year was spent accessing social networking sites and forums.
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