B2B Marketing
Email Click-to-Open Rates By Industry, Q2 2012 [CHART]
49% of email opens happen on a mobile device.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Read MoreMeeting The Changing Needs Of B2B Prospects, February 2013 [CHART]
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreHow B2B Marketers Use Marketing Automation, June 2013 [CHART]
B2B marketers are eyeing marketing automation with a renewed focus.
Read MoreB2B Marketing’s Changing Role, August 2013 [CHART]
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreChanges In B2B Ad Budgets, March 2013 [CHART]
29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, while 59% said outlays had remained about the same.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreB2B Media Users' Preferred Industry Sources, August 2013 [CHART]
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
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