B2B Marketing
Social Media Use vs New Business Effectiveness By Social Network, April 2013 [TABLE]
When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.
Read MoreBest Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.
Read MoreMarketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
Read MoreValue Of B2B Pay-Per-Lead Advertising By Content Type, September 2013 [CHART]
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns.
Read MoreB2B Marketing's Effect On Business, September 2013 [CHART]
2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value.
Read MoreEffectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.
Read MoreComparative Estimates Of Marketers Using LinkedIn, 2012 [CHART]
A review of several studies indicates that in 2012, about 80% of marketers were using LinkedIn for business.
Read MoreCurrent State Of B2Bs Social Media Marketing, 2012-2014 [CHART]
Business-to-business (B2B) marketers—more anxious than ever to capture viable leads—are enamored with social media.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
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