B2B Marketing
Marketing Agencies Unsure Of The Effectiveness Of Their Blog [CHART]
Most agencies (52%) are simply not sure whether blogging is an effective marketing strategy.
Read MoreFrequency Of Marketing Agency Blogging [CHART]
Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,
Read MoreB2B Marketers & Sales Partnerships, January 2014 [CHART]
Only 8% of B2B marketers say they work in an organization where marketing drives much or all of the revenue and leads growth and lead generation strategies.
Read MoreB2B Mobile Marketing, 2012 & 2013 [CHART]
Just 38.6% of marketers said they currently used mobile in their strategies.
Read MoreThe 7 Social Media Sins [INFOGRAPHIC]
This infographic by Really illustrates the seven deadly sins of social media.
Read MoreB2B Marketing Budget Increases For 2014 [CHART]
Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year.
Read More4 Types Of Content For Marketing [CHART]
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Read MoreB2B Buyer Qualification Rates By Time-To-First-Call, December 2013 [CHART]
A phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreB2B Tech Buyers' Actions Prompted by Tech-Related Video, 2012 [CHART]
Digital video, long an amusement for consumers, is nudging its way into the business-to-business (B2B) marketing mainstream.
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